On this second part, Rob goes on talking about launching a new product. Why you need a strong concept and how to build hunger, excitement and anticipation. Why do live feeds about your content, how to get big noise early, reward your customers, ask for engagement and use all social media platforms and marketing campaigns.
[0:30] Summary of part 1
[6:15] Do live feeds about your content
[8:05] Do a double launch
[11:05] The build up
[18:50] Super sexy bonus
[19:15] Ask influencers to share
[19:55] Paid for marketing
[20:50] Don’t be afraid to go live on launch day
[22:40] Robs foundation
"If you don't risk anything, you risk everything"
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