On this second part, Rob goes on talking about launching a new product. Why you need a strong concept and how to build hunger, excitement and anticipation. Why do live feeds about your content, how to get big noise early, reward your customers, ask for engagement and use all social media platforms and marketing campaigns.
[0:30] Summary of part 1
[6:15] Do live feeds about your content
[8:05] Do a double launch
[11:05] The build up
[18:50] Super sexy bonus
[19:15] Ask influencers to share
[19:55] Paid for marketing
[20:50] Don’t be afraid to go live on launch day
[22:40] Robs foundation
"If you don't risk anything, you risk everything"
Featured on Qantas Airlines
Over 1 million subscribers in 184 countries worldwide
UKs no.1 business & lifestyle podcast
Author of no.1 Amazon best-selling book
Rob Moore's new book Money: Know More, Make More, Give More:
available for pre-order here
Listen to the latest podcast from Rob Moore on iTunes:
"The Disruptive Entrepreneur"