What are the real metrics of your business and what are the vanity metrics? Rob tells you why you need to track your data and take into consideration the real metrics, in order to make better decisions for your business.
[0:50] We all have a confirmation bias
[1:20] The number of likes you have
[2:35] The number of staff you have
[3:10] The content you make
[3:55] Where are you deluding yourself?
Bookings for events
Pages in your book
[5:40] Go through your business and look at the KPIs you are tracking
[6:40] Revenue per staff member
[8:15] Reading KPIs can be your creative fuel
"If you don't risk anything, you risk everything"
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Author of no.1 Amazon best-selling book
Rob Moore's new book Money: Know More, Make More, Give More:
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"The Disruptive Entrepreneur"
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